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造纸行业的未来,该考虑了

作者:芜湖广诚优发有限公司 浏览: 发表时间:2019-11-19 09:28:12 来源:豪曼世家

造纸与包装行业的生产目标


To succeed in the future, paper and packaging companies will, of course, still need to deliver financial performance – but they will also need to show how they are making a positive contribution to society and how they are helping in solving some of the world’s greatest challenges.


在未来,造纸和包装公司要想取得成功,理所当然需要有良好的财务业绩,但它们也需要体现企业的社会责任,以及帮助解决一些全球性挑战的愿景。


With the planet’s limited natural resources, people have an increased awareness of the ecological footprint of a product. To attract the right talent, paper and packaging companies need to make sure that theirs is a place at which young people want to work. 


While for example, worker safety is commonly taken care of, the wood used in a paper mill should originate from sustainable plantations, and companies must take care of the needs of affected local communities.


由于地球上的自然资源有限,人们对产品的生态足迹有了越来越高的认识。为了吸引合适的人才,造纸和包装公司需要确保公司是年轻人愿意工作的地方。


例如,工人的安全会得到重视,造纸厂使用的木材应来自可持续种植园,公司必须照顾企业所在地受影响的当地社区的需求。


Sustainability and Safety are some of the key aspects of a recent concept called Produce for Purpose. Sustainability in this regard means producing the ideal products at the lowest possible consumption of energy, water, and raw materials. In this case, thriving for sustainable processes can nicely match the economic targets of a company.


可持续性和安全性是“生产目标”这一新概念的关键指代。可持续性意味着以尽可能低的能源、水和原材料消耗生产理想的产品。在这种情况下,为可持续发展而成长的过程可以很好地符合公司的经济目标。


Safety was always first with the paper and packaging industry and this ONE aspect of produce for purpose that paper and packaging companies have always focused on is worker safety. This topic also has a huge impact on the ability to hire and retain employees.


在造纸和包装行业中,安全始终是第一位的,而造纸和包装公司一直关注的“生产目标”之一就是工人安全。这个话题对企业雇到新员工和留住老员工的能力都有巨大的影响。


Innovative concepts are being used to ensure workers’ well-being. For example, Russian metals producer NLMK together with SAP Innovations Lab have developed a pilot positioning system for shop-floor employees. They created a digital 3D model of their entire mill. In cross-linking different data sources, they can prevent accidents at work.


创新理念正被用于确保工人的福祉。例如,俄罗斯金属生产商NLMK与SAP创新实验室(SAP Innovations Lab)共同开发试用了一个面向车间员工的定位系统。他们为整个工厂建立了一个数字三维模型。通过交叉链接不同的数据源,以防止工作中的事故。

 

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3D model of production facilitiy with workers

显示工人位置的车间三维模型

 

Workers’ position can be determined precisely through wearable devices such as smart watches, and coordinates can be set into context of functional structures of the mill like a crane. The concept of geo-fencing (…don’t enter a certain area...) can be enhanced now: It dynamically defines no-go areas on demand, for example, only when a crane is in operation.


通过可穿戴设备,例如智能手表,可以精确地定位工人的工作位置(注:这一技术有考虑员工工作中的隐私需求吗?与工作区域装视屏监控一样,将会带来一些争议)。坐标也可以设置到工厂如起重机的功能结构活动区域中。地理围栏的概念(…不要进入某个区域…)现在可以得到增强:可以根据需要动态定义禁止区域,例如,只有在起重机运行时。


There are further examples of how technology can help dealing with hazardous situations that occur frequently: If a device’s hood is open for maintenance, and high-voltage installations are exposed, workers are expected to stay away from that area. But the geo-fence can be refined based on related data from staff members' records of the HR area. For example, a maintenance engineer, who qualified for high voltage work, is even expected to enter the respective area and execute on a maintenance task.


还有更多的例子可以说明,技术如何帮助处理经常发生的危险情况:如果设备的防护罩打开以进行维护,高压装置暴露在外,则工人应远离该区域。但地理围栏可以结合员工在人力部门的记录数据调整。例如,有资格从事高压工作的维护工程师,可以要求进入相应区域执行维护任务。


As mentioned before, companies need to think about consumption of wood, water, and energy, but that’s not enough: consumers expect traceability of the products they buy. That includes consumer goods, of course, but also the packaging used for protecting those goods. Thus both consumers and CPG companies expect paper & packaging producers to run a fully transparent and seamless chain of custody in these regards.


如前所述,企业需要考虑木材、水和能源的消耗,但这还不够:消费者期望他们购买的产品具有可追溯性。当然,这包括消费的商品,但也包括用于保护这些商品的包装。(注:如外卖食品包装)因此,消费者和CPG(a)公司都希望造纸和包装生产商在这些方面运行一个完全透明和无缝的监管链。


But it doesn't stop at producing goods, and for example recycling is already in everyone's mouth. Paper is already recycled at high rates in some countries, but many applications are still designed for single-use. There is a huge potential in better understanding material flows, and carbon footprint associated with producing, recycling, and re-producing goods. And there is a huge potential in designing single-use products for better recyclability - and that surely applies to plastics packaging, too!


但这并不仅仅局限于生产商品,例如,回收利用已经成为每个人的口头禅。在一些国家,纸张的回收率已经很高,但许多应用仍然是为一次性使用而设计的。因此,在更好地理解与生产、回收和再生产商品相关的物料流和碳足迹方面,仍有着巨大的潜力。在设计一次性产品,以提高可回收性方面有着巨大的潜力——这当然也适用于塑料包装!

 

备注a:消费包装商品(CPG)是普通消费者日常使用的,需要随时更换或补充的物品,如食品、饮料、服装、烟草、化妆品和家用产品。虽然消费者对CPG的需求基本保持不变,但由于市场饱和程度高、消费者转换成本低,从而造成这是一个竞争激烈的行业,消费者可以轻松、廉价地转换其品牌忠诚度。


Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, such as food, beverages, clothes, tobacco, makeup, and household products. While consumer demand for CPGs largely remains constant, this is nevertheless a highly competitive sector, due to high market saturation and low consumer switching costs, where consumers can easily and cheaply switch their brand loyalties.


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